Marketing Science Director
HybridManchester, England, United Kingdom or Leeds, England, United Kingdom
Job Summary
Lead the Marketing Science team by developing methodologies for Marketing Mix Modelling, attribution reporting, and incrementality testing to assess marketing impact on business outcomes. Act as the client lead for medium to large projects, delivering robust, accurate results while coaching junior analysts and managing matrix structures. Create measurement frameworks and present compelling data stories to inform strategic decision-making across cross-functional teams. Set the strategic direction for the Insights and measurement discipline, ensuring high-quality delivery and effective communication with internal and external stakeholders. Operate primarily from the Manchester office under flexible working arrangements, with team presence every Tuesday and Thursday.
Required Qualifications
- Core understanding of the requirements, limitations & value of marketing effectiveness services such as MMM, Attribution, experimentation and Incrementality testing
- Core statistical knowledge
- Core understanding of how marketing can contribute to business success and strong understanding of marketing theory
- Ability to execute our core services independently and the ability to guide and train more junior team members
- The team is based in our Manchester office primarily*
- The team are currently in the office every Tuesday and Thursday
Desired Qualifications
- specialise in incrementality measurement through either Marketing Mix Modelling or incrementality experiments
- Excellent communication skills and the ability to work across multiple diverse teams
- Project management for such activities to ensure the client deliverables are of high quality and delivered on time
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