Marketing Retention Manager 80-100%
On-siteZürich, Zurich, Switzerland
Job Summary
Proactively identify at-risk customers through data analysis and deploy targeted retention strategies with special offers to reduce churn. Conduct briefings, listen to customer calls, and evaluate escalations to ensure operational campaign quality. Design and execute personalized special offers while developing segmentation strategies to increase relevance. Track prevention activity impact using KPIs and refine strategies based on continuous feedback. Collaborate cross-functionally with Base Management, Retention Frontline, NPS, and Analytics teams to align tactics and solve interactions. Analyze customer feedback, usage trends, and churn reasons to support data-driven decision-making and optimize workflows for scalability.
Required Qualifications
- Bachelor's degree in Business Administration, Marketing, or a related field
- Proven experience (3+ years) in customer retention, Base Management, Value Management, or related field
- Strong analytical skills with the ability to interpret complex data and customer behavior patterns
- Excellent communication and negotiation skills, with a customer-centric mindset
- Ability to work cross-functionally and drive initiatives in a fast-paced environment
- Strategic thinker with hands-on execution ability and a proactive approach to problem-solving
- Fluent in German and English
- Fluent in Italian
- Fluent in French
Desired Qualifications
- Fluent in German and English, Italian and French is a plus
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