Marketing Research & Campaign Analytics Intern
On-siteBhubaneswar, Odisha, India
Bhubaneswar, Odisha, IndiaOn-siteInternshipEntry LevelSmall
InternshipEntry LevelSmall
Job Summary
Research and identify targeted companies, decision-makers, and industry segments based on campaign requirements. Extract and organize company data using Salesforce, LinkedIn, ZoomInfo, and Sales Navigator to build structured databases of prospects and accounts. Analyze campaign performance metrics across email, organic social, paid campaigns, and website initiatives to prepare summaries, insights, and trend reports. Assist in identifying high-performing industries and support account-based marketing and lead generation initiatives while coordinating with marketing and strategy teams for reporting.
Required Qualifications
- Strong research and analytical skills
- Good understanding of LinkedIn and B2B company research
- Familiarity with tools like Salesforce, ZoomInfo, LinkedIn Sales Navigator, or similar platforms
- Comfortable working with spreadsheets and reporting dashboards
- Attention to detail and ability to organize large datasets
- Good communication and presentation skills
Desired Qualifications
- Basic understanding of digital marketing and campaign metrics is preferred
- Pursuing or recently completed a degree in Marketing, Business, Data Analytics, Communications, or related fields
- Interest in B2B marketing, market intelligence, or growth strategy
- Prior internship/project experience in research or marketing analytics is a plus
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