Marketing Programs Specialist
$70,000–$95,000 year
Hybrid · Wilmington, Massachusetts, United States
Job Summary
Marketing Programs Specialist to drive demand and pipeline through multi-channel programs. Responsibilities include coordinating assets, timelines, and cross-functional workflows; piloting AI tools across the program lifecycle; delivering program reporting and insights; and partnering with Marketing, Sales, and GTM teams. Requires 3+ years in demand generation or campaign management, strong copywriting skills, proficiency with CRM/marketing automation tools (Salesforce/HubSpot/Marketo), project management (Asana), and excellent English communication. Hybrid role based in Wilmington, MA onsite 2-3 days/week with up to 10% travel. Salary $70K-$95K plus bonus/equity; Bachelor’s degree and cross-functional collaboration skills emphasized.
Required Qualifications
- Bachelor’s degree in Marketing or related field
- 3+ years of experience in demand generation, campaign management, or pipeline development
- Strong copywriting and content development skills (email, landing pages, ads, webinars)
- Proficiency with CRM and marketing automation tools (e.g., Salesforce or HubSpot, Marketo)
- Proficiency with project management tools (e.g., Asana)
- Strong cross-functional collaboration and stakeholder management skills
- Data-driven, detail-oriented, and focused on measurable results
- Excellent English communication skills, both written and verbal, with the ability to engage diverse audiences effectively
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