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Blue Cross of IdahoPosted 3 weeks ago

Marketing Program Manager (Gemstone)

$96,183–$144,275 year

HybridMeridian, Idaho, United States

Full TimeLarge

Job Summary

Conduct research on assigned market segments and products to enhance content, fact-checking sources and analyzing data. Ensure marketing materials comply with local, state, and federal regulatory agencies. Prepare go-to-market campaigns and monitor expenditures for assigned brands and market segments. Provide performance reporting to track campaign effectiveness. Manage agency partners for media placement, direct mail production, and creative execution. Collaborate with design, creative, and production teams to create compliant materials while working with key stakeholders across business lines. Lead deployment of top-performing acquisition and retention programs. Flexible hybrid location available (onsite Meridian or remote).

Required Qualifications

  • Six years of project or campaign marketing, strategic planning, and/or program management experience
  • Bachelor's degree in marketing, communications or business related field or equivalent combination of education and work experience (Two years' work experience is equivalent to one year of college)
  • Flexible hybrid location (onsite Meridian Idaho and work-from-home)
  • Opportunity fully remote work within a mutually acceptable location

Desired Qualifications

  • Experience with Medicare Advantage

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