Marketing Program Lead – Applicant and Customer Journey Marketing
$85,000–$110,000 year
HybridBaltimore, Maryland, United States
Job Summary
Drive communication initiatives supporting key moments in the customer journey by coordinating cross-channel testing across email, SMS, direct mail, AI agents, and operations. Partner with analytics to develop targeting criteria for test/learn campaigns, identify segments based on results, and provide recommendations for incremental lift. Operationalize automated communications with minimal disruption while leading forums to socialize progress and strengthen alignment with business units. Measure ongoing communications, proactively identify risks, and champion new models that increase process control and scalability. Serve as a trusted partner to Analytics, Product, Operations, Technology, and Compliance teams to align marketing communications with enterprise initiatives. Develop presentations reporting on key metrics to inform future test strategies.
Required Qualifications
- 5+ years of strategic marketing experience in customer acquisition and/or loyalty marketing
- relevant Bachelor's degree
- Ability to understand the company business strategy and support through marketing initiatives
- Proven experience with campaign development, from briefs through working with creative teams and channel managers to launch
- Proven analytical skills to drive strategic and tactical marketing initiatives
- Excellent communication skills and the ability to effectively work with all levels of management
- Adept in creative problem solving, with outstanding organizational, interpersonal, and multitasking skills, as well as the ability to juggle multiple fast paced, deadline-driven projects
- Excel at fostering collaboration and influencing outcomes across cross-functional partners
- Proficiency in Microsoft Office suite and ability to create powerful storylines and presentations to gain buy-in across the organization
- Financial services, lending experience and/or customer engagement experience
Desired Qualifications
- Experience with Adobe Campaign or other campaign management platforms
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