Marketing Product Manager- Dallas, TX
$48,000–$168,000 year
On-siteDallas, Texas, United States
Job Summary
Define and execute product strategies for customer engagement, marketing technology, and digital commerce solutions. Develop roadmaps for customer-facing platforms, prioritize features based on business value and feedback, and translate requirements into detailed specifications. Partner with Marketing, Engineering, Sales, and Operations teams to optimize customer journeys, manage initiatives using Braze or similar CRM tools, and enhance online shopping experiences for construction material buyers. Collaborate with Engineering and UX/UI teams throughout the Agile lifecycle, define technical requirements, and evaluate marketing technology solutions. Utilize data analytics to measure product performance, develop KPIs, analyze conversion funnels, and recommend enhancements to drive digital revenue growth.
Required Qualifications
- Bachelor's degree in Marketing, Business, Computer Science, Information Systems, or a related field
- 9+ years of Product Management experience with a focus on digital products, marketing technology, e-commerce, or customer engagement platforms
- Strong understanding of Product Management methodologies, Agile development, and product lifecycle management
- Experience working with CRM, customer engagement, or marketing automation platforms
- Familiarity with platforms such as Braze, Broadly, Salesforce Marketing Cloud, HubSpot, or similar solutions
- Knowledge of customer journey mapping, segmentation, lifecycle marketing, and engagement strategies
- Experience working with cross-functional teams including Marketing, Engineering, Product, and Operations
- Strong analytical and data-driven decision-making skills
- Ability to define KPIs, analyze trends, and leverage insights to drive product improvements
- Excellent communication, stakeholder management, and presentation skills
Desired Qualifications
- Experience within E-Commerce, Building Materials, Construction Supply, Retail, or Distribution industries
- Understanding of customer acquisition funnels and digital marketing technologies
- Exposure to data visualization and reporting tools such as Power BI, Tableau, Looker, or Google Analytics
- Experience integrating CRM, customer engagement, and commerce platforms
- Knowledge of A/B testing, experimentation frameworks, and personalization strategies
- Familiarity with API integrations and modern SaaS-based marketing ecosystems
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