Marketing Planning Manager - GI Optima
On-siteMumbai, Maharashtra, India
Job Summary
Develop and execute annual brand plans to optimize profitability, market share, and revenue growth for Abbott EPD products across all therapy areas. Create communication materials for stakeholders, manage new product introductions including HCP education and road shows, and deliver accurate monthly rolling forecasts jointly with Demand Planning. Monitor budgets, control promotional expenditure, and conduct fieldwork to gather market intelligence on buying patterns and sales trends. Maintain key customer and opinion leader contacts while ensuring the sales force possesses up-to-date product and competitor knowledge. Manage third-party relations for in-licensed and out-licensed products and present strategic product direction to leadership.
Required Qualifications
- Tertiary qualification in Health Sciences/ Business Sciences or equivalent
- 3-5 years relevant pharmaceutical sales & brand management experience
- Effective strategic planning abilities
- Effective communication skills
- Effective forecasting and budgeting skills
- Project Management Skills
- Effective negotiation and communication skills
- Effective Presentation Skills
- Good interpersonal skills & ability to influence at all levels
- In-depth knowledge of pharmaceutical industry and its distribution channels
- Creative and planning ability
- Sound business and financial acumen
- Meet Quality/Compliance standards
Desired Qualifications
- Marketing qualification / IMM / Commercial qualification or training
- Handling multiple brands across therapy areas and cross-geography exposure
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