Marketing Planner - Super Market OMO/DX Business Department (C&M)
On-siteTokyo, Tokyo, Japan
Job Summary
Formulate mid-to-long-term marketing strategies and execute short-term promotional campaigns for Rakuten Mart, leveraging data sources to acquire and nurture customers. Plan and manage budgets for new user acquisition and retention initiatives, including direct mail, digital advertising, and external media selection. Develop existing user nurturing programs and CRM strategies to increase purchase frequency, while proposing UI/UX improvements for the WEB and APP. Conduct data analysis on customer, product, and sales aspects to identify issues and opportunities, and build operational frameworks for new marketing activities within the Promotion Execution Group.
Required Qualifications
- 2+ years of experience in marketing or planning (either at a business company or an agency is acceptable)
- Please note that this role requires commuting to warehouse locations a few times a week
- TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country
- Proof of qualifications will be required by the time of the job offer
- If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required
- Japanese (Overall - 4 - Fluent)
Desired Qualifications
- Marketing experience with e-commerce services
- Data analysis skills using SQL, R, Python, etc.
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