Marketing Planner - Rakuten Bic Business Department (C&M)
On-siteTokyo, Tokyo, Japan
Job Summary
Analyze sales metrics including traffic, conversion rates, and average order value to identify key challenges. Plan and execute sales promotion initiatives by managing advertisements, campaigns, and page optimizations. Drive data-driven improvement cycles through hypothesis development and testing while leveraging Rakuten Ichiba data for business decisions. Conduct offline market research on physical electronics and retail stores to integrate insights into online strategies. Streamline workflows and build scalable systems to enhance operational efficiency. Work within a lean, agile team of five or fewer to directly impact sales performance through continuous trial and error.
Required Qualifications
- Comfortable with data-driven decision-making
- Analytical mindset
- Agile approach
- Proactive and self-motivated
- Continuous learner
- Curious observer
- TOEIC Score exceeding 800 (or similar level of English ability)
- University Degree earned in an English-speaking country
Desired Qualifications
- Knowledge or experience in e-commerce operations or digital marketing
- Experience in data analysis (e.g., proficiency in Excel, SQL, BI tools, etc.)
- Strong interest in the retail and consumer electronics industry
- Experience in business process improvement or operational efficiency
- Experience in applying insights gained from physical stores or competitor services to your own initiatives
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