Marketing Planner Manager Candidates - Super Market OMO/DX Business Department (C&M)
On-siteTokyo, Tokyo, Japan
Tokyo, Tokyo, JapanOn-siteFull TimeEnterprise
Full TimeEnterprise
Job Summary
Develop and execute comprehensive promotion and retention plans to acquire new users and increase usage frequency among existing users. Plan and execute user acquisition promotions tailored to specific user segments while collaborating with business units and external media partners to conceptualize campaigns. Improve CRM and UX by conducting data analysis on customers, products, UI, and sales aspects to inform strategies. Develop area-based sales plans and lead the PDCA cycle for marketing initiatives within Rakuten Mart's warehouse-based online supermarket business.
Required Qualifications
- Proven experience in marketing operations/functions
- Experience in leading multiple team members or managing projects (project leadership experience)
- Strong qualitative and quantitative data analysis skills, including promotional effectiveness measurement and market research
Desired Qualifications
- Advanced data analysis skills, particularly with SQL
- Experience in defining business requirements for web development projects
- Experience in negotiation and coordination with diverse stakeholders
- Ability to visualize (quantify) goals and plan/execute PDCA cycles to achieve them
- Skills in internal/external coordination, negotiation, and team building
- Flexibility and adaptability to changing situations
- Practical experience in e-commerce services
- Project or team management experience
- Experience in KPI design and management
- Data extraction skills using tools such as SQL, R, and Python
- TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country
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