Marketing & Partnership Activation Manager
$75,000–$80,000 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Execute team marketing strategy, including local partnerships, promotions, and ticketing campaigns. Own the team marketing calendar and coordinate activations across Ticketing, Partnerships, Merchandise, Content, and Communications. Build and activate local marketing partnerships to drive brand growth, fan engagement, and revenue. Serve as day-to-day project manager for marketing campaigns, tracking KPIs and reporting results. Support paid media initiatives in collaboration with the League Marketing team. This role requires flexibility for evenings, weekends, and travel, with a hybrid arrangement including regular on-site presence for games and events. The position is based in the United States and reports to the Director of Business Operations.
Required Qualifications
- Bachelor's degree in marketing, communications, sports business, or related field
- 2-3 years of experience in a marketing department or related role
- Proficiency with Microsoft Office (Word, Excel, PowerPoint)
- Familiarity with social media advertising platforms (Meta Business Suite or similar)
- Flexibility to work evenings, weekends, and travel as required
- This position is based in the United States
- Applicants must be legally authorized to work in the United States on a full-time basis
- The PWHL does not provide visa sponsorship for this role
- Candidate must be able to work in a hybrid arrangement, with regular on-site presence required to support games, events, and team operations, including evenings and weekends as dictated by the schedule
Desired Qualifications
- Experience in the sports and entertainment industry
- Demonstrated success building local partnerships and executing local marketing campaigns
- Experience managing multi-channel marketing campaigns with measurable ROI
- Familiarity with CRM platforms and database management
- Basic knowledge of Adobe Creative Suite
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