Marketing Outreach Coordinator
$61,000–$70,000 year
On-siteActon, Massachusetts, United States
Job Summary
Drive business growth by developing referral relationships in the field and educating sources about the company's unique offerings in private duty home care. Stay informed on local industry trends to articulate benefits and maintain a deep understanding of the care model. Develop new referral relationships per the Marketing Action Plan to meet growth goals while generating required sales activity reports within set timelines. Assist in planning and executing digital marketing initiatives like PPC, SEO, and social media to increase traffic and generate leads. Understand competitive differentiators and communicate them effectively. Maintain confidentiality of all information related to employees, clients, and their families. Perform other functions as assigned by management.
Required Qualifications
- High School diploma or GED
- 2-3 years of previous marketing coordination or sales experience
- Previous experience with public speaking, demonstrating presentation skills
- Proficiency with Microsoft Office applications (Word, Excel, PowerPoint, and Outlook)
- Valid drivers license and reliable transportation
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