Marketing Operations Specialist
$68,640–$79,040 year
On-siteGarden City, New York, United States
Garden City, New York, United StatesOn-siteFull Time$68,640–$79,040 yearSmall
Full TimeSmall
Job Summary
Build and deploy email campaigns in HubSpot, including newsletters, event invitations, and follow-ups. Own list building and segmentation across law firms, insurers, and corporate clients while maintaining CRM contact lists, deduplication, and data quality. Stand up lead capture forms and landing pages, then create and report monthly performance metrics on campaign ROI and conversion trends. Manage the digital presence by monitoring SEO, page speed, and maintaining brand-consistent asset libraries. Document workflows and processes to support the business development team.
Required Qualifications
- 3+ years of hands-on marketing operations, marketing automation or digital marketing experience
- Working proficiency in HubSpot Marketing Hub
- Solid email fundamentals: deliverability, subscription types, suppression, and send governance
- Comfort with data work: imports, deduplication, and knowing when a list looks wrong before you send to it
- Strong analytical and reporting skills
- Strong organizational skills and attention to detail
Desired Qualifications
- Bachelor's degree in a related field
- Experience with Google Analytics 4 or marketing performance dashboards
- Experience with WordPress website management
- Experience with graphic design tools such as Canva or Adobe
- Familiarity with SEO performance monitoring and optimization metrics
- Experience with supporting marketing technology systems and integrations
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