Marketing Operations Specialist III
HybridGuadalajara, Jalisco, Mexico
Job Summary
Manage Marketo program setup, data management, and reporting while ensuring scalable configuration and maintenance of all marketing automation initiatives. Provide end-user support for list imports, troubleshooting program errors, and maintaining the demand funnel including lead scoring and lifecycle workflows. Partner with Corporate and Revenue Marketing Teams on campaign strategy, email compliance, and deliverability, serving as the liaison between internal groups to coordinate project efforts and prioritize tickets. Monitor Salesforce integrations and key connections with platforms like On24 and BrightTalk to ensure proper data flow. Maintain privacy policy workflows and opt-in/opt-out processes while logging issues proactively. This role supports the F5 Marketing Operations Team within the MOPs group, leveraging deep Marketo Admin and Salesforce expertise to uphold high standards of efficiency and organization across the MarTech stack.
Required Qualifications
- Deep understanding of Marketo Admin and Salesforce, MCE
- Experience maintaining and monitoring Marketo-Salesforce integration
- Previous experience in a B2B SaaS environment
- Maintain Marketo best practices including data governance, normalization and platform maintenance
- Strong communication skills, ability to provide instruction to audiences of varying technical backgrounds
- High degree of organizational skill - requires the ability to balance and prioritize a multitude of requests, initiatives in various stages of completion
- Strong reporting & data manipulation skills (Marketo Insights and Salesforce Reporting & Dashboard)
- 5+ years of experience in Marketing Operations/Automation roles
- Previous experience as a Marketo Admin required
- MCE Certification Required (AD0-E559 Adobe Marketo Engage Business Practitioner Expert)
- MCSA (AD0-E563 Adobe Marketo Engage Architect Master) a plus
Desired Qualifications
- Passionate about solving challenges by leveraging technology solutions, including automating repetitive tasks with AI
- Strong understanding of how Marketing Automation systems integrate with Salesforce and Martech tools and systems
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