Marketing Operations Specialist - Banff Hospitality Collective
$416,000–$416,000 year
On-siteBanff, Alberta, Canada
Job Summary
Manage digital campaigns across Meta, TikTok, Google, and LinkedIn platforms by executing A/B testing, adjusting bids, and refreshing creatives to combat fatigue. Maintain the collective's web presence through routine Webflow updates, SEO metadata management, and seasonal content publishing. Aggregate data from multiple sources to produce comprehensive wrap reports and optimize online review profiles on OpenTable, TripAdvisor, and Google Business Profile. Support brand teams with newsletter deployment, audience segmentation, and social media scheduling using Hootsuite, while leveraging generative AI for content brainstorming and data visualization. Coordinate itineraries for visiting media and influencers, track media coverage, and handle back-end tasks including budget tracking, invoice processing, and software subscription management.
Required Qualifications
- Minimum 2-4 years of experience in digital marketing coordination, ad operations, or marketing administration
- A highly analytical, critical thinker and proactive self-starter who demonstrates great initiative, problem-solving skills, and a solutions-oriented mindset
- Decisive under pressure and comfortable taking ownership of your workflows
- Proven experience integrating AI tools (e.g., ChatGPT, Midjourney, Claude, Gemini, Nano Banana, platform native AI features) into your daily marketing workflows to optimize text, image generation, brainstorming, or data parsing
- High proficiency in navigating Meta Business Manager/Ads Manager, TikTok Ads Manager, and Google Ads
- Solid hands-on experience managing, uploading content, and publishing via web content management systems, with a strong proficiency in Webflow
- Hands-on experience developing, designing, and launching promotional emails and automated campaigns, with a strong proficiency in platforms like Mailchimp
- Strong working knowledge of social media scheduling software (Hootsuite, Later, Iconosquare) and Google Business Profile management
- Exceptional copywriting skills, with an analytical mindset focused on data-driven optimization rather than just static reporting
- High operational agility. Comfortable shifting gears instantly from technical data spreadsheets and budget tracking to helping with photoshoots
- Creative resourcefulness, including proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Rush, After Effects) to quickly edit video for TikTok/Reels or resize graphics for web
- Applicants must be legally eligible to work in Canada
Desired Qualifications
- Experience with HubSpot for Marketers is a bonus
- Experience working within a restaurant or hospitality environment (especially in Banff or a resort town) is a massive bonus!
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