Marketing Operations Senior Analyst
$73,000–$124,000 year
HybridAtlanta, Georgia, United States
Job Summary
Manage Pardot and Salesforce connected martech workflows, including user setup, automation rules, and campaign execution for eVestment. Own lead management processes, data quality standards, and executive-ready Tableau dashboards while serving as the first-line support for platforms like Goldcast, 6sense, and Storylane. Optimize operational efficiency through AI-assisted workflows and maintain comprehensive documentation for cross-functional teams. Requires 3–5 years of marketing operations experience in financial services or SaaS with hands-on Salesforce admin skills. Based in Atlanta with a hybrid schedule of at least three days in-office.
Required Qualifications
- Bachelor's degree in marketing, business, communications, or equivalent experience
- 3–5+ years of experience in marketing operations, revenue operations, marketing automation, or campaign operations
- ideally in financial services, SaaS, or capital markets
- Hands-on, admin experience with Salesforce and Pardot/Account Engagement or a comparable marketing automation platform
- Strong attention to detail
- experience documenting processes
- training new users
- presenting
- supporting operational change management
- following governance standards
- naming conventions
- Strong project management skills
- organizational skills
- communication skills
- the ability to manage multiple priorities in a fast-paced environment
- experience with workflow management platforms such as Monday.com
- Comfort working cross-functionally with Marketing, Sales, Revenue Operations, Salesforce/technology teams, and enablement partners
- at least 3 days a week in-office
Desired Qualifications
- Experience supporting CRM Analytics/Tableau/Databricks/Power BI or similar tool
- Salesforce marketing dashboards
- campaign attribution
- Exposure to martech platforms such as 6sense, Goldcast, Storylane, Highspot, Bizzabo, BriteVerify, DemandTools, Knak, or Gong
- Working knowledge of marketing privacy, consent, and customer data governance requirements, such as GDPR, CCPA, and CAN-SPAM
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