Marketing Operations Manager
$75,000–$85,000 year
Remote · United States
Job Summary
Marketing Operations Manager overseeing CRM lifecycle sequences, attribution, and MarTech stack governance for 18+ operating companies. Own email/SMS campaigns in ServiceTitan Marketing Pro, enforce naming conventions and UTM standards, build dashboards for lead metrics, and manage vendor and contract governance. Requires hands-on experience with ServiceTitan, Google Ads, UTMs, lifecycle campaigns, and multi-brand / multi-location exposure. Remote role with occasional travel to OpCo markets; 3–5 years in marketing operations and a strong emphasis on data-driven revenue impact.
Required Qualifications
- 3–5 years in marketing operations or a similar systems-focused role in a lead-generation environment
- Direct experience with ServiceTitan or a comparable field service CRM strongly preferred
- Hands-on with Google Ads, UTM frameworks, and campaign attribution across multiple brands or locations
- Proven experience building and deploying email and SMS lifecycle sequences end-to-end — not just setup, but QA, iteration, and performance monitoring
- Multi-location services, franchise, or home services background is a meaningful differentiator
- Comfortable working across a portfolio of brands with varying levels of data maturity and no two setups exactly alike
- Detail-oriented and able to move without perfect conditions
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