Marketing Operations Manager - Marketo Engineering (Remote)
$128,400–$191,600 year
RemoteUnited States
Job Summary
Administer the Marketo platform, ensuring database health, email deliverability, and operational excellence while configuring integrations across marketing technologies. Build, maintain, and optimize scalable automation programs, workflows, and campaigns including lead nurturing, segmentation, and lifecycle management. Partner with Marketing Strategy, RevOps, and Sales teams to improve process efficiency, data quality, and campaign execution. Establish governance standards, document best practices, and train stakeholders on platform capabilities. Serve as the primary technical expert for the Marketo environment, driving continuous improvements and recommending emerging automation tools.
Required Qualifications
- Bachelor's degree in Marketing, Business, Computer Science, or a related discipline
- 7+ years of relevant professional experience
- Master's degree in a related discipline
- 4+ years of relevant professional experience (if holding a Master's degree)
- Marketo Certification(s)
- 4+ years of experience with Marketo or comparable marketing automation platforms
- 3 + years' experience with email deliverability, lead lifecycle, scoring, segmentation, and nurture programs
Desired Qualifications
- Excellent project management skills with the ability to prioritize and manage multiple work streams under tight deadlines
- Familiarity with AGILE/SCRUM process management methodologies
- Prior experience working in B2B SaaS or a high-tech environment
- Ability to train and mentor teams on marketing automation best practices
- Demonstrated success in optimizing and scaling marketing automation systems in a growth environment
- Experience integrating Marketo as part of a larger RevOps infrastructure
- Strong cross-functional collaboration skills with the ability to influence process improvements
- Experience managing integrations between marketing automation and CRM systems (e.g., Salesforce) and other data sources
- Experience with REST / SOAP APIs, Webhooks, JavaScript (or similar technologies)
- Strong problem-solving skills with the ability to troubleshoot complex campaign logic and data flows
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.