Marketing Operations Manager

Build and maintain a clean, consistent campaign hierarchy in Salesforce to ensure accurate rollup into channel and pipeline reporting. Administer and continuously improve the marketing technology stack, keeping CRM, automation, and analytics tools integrated and trusted. Design, implement, and iterate lead scoring models and routing logic to improve speed-to-lead and ensure the right leads reach the right reps. Monitor marketing spend across tools and vendors to ensure initiatives are delivered on time and within budget. Partner with RevOps and regional marketing directors to define funnel handoffs, SLAs, and provide dashboards for visibility into pipeline performance. Drive data integrity across marketing systems and Salesforce, training the wider team on tools, processes, and self-serve dashboards.