Marketing Operations Manager
$95,000–$125,000 year
HybridToronto, Ontario, Canada
Job Summary
Lead platform evaluations, map cross-platform solution architecture, and deliver strategic technology recommendations tailored to client business needs. Define and oversee data mapping, schema design, and synchronization strategies between core enterprise systems to ensure a robust source of truth. Architect advanced campaign workflows, automated lead lifecycle processes, multi-touch customer journeys, and complex audience segmentation strategies. Act as the primary subject matter expert for internal product teams and enterprise clients, translating complex marketing strategies into scalable, technical blueprints. Oversee technical connectivity, API workflows, and webhooks across the marketing stack, serving as the senior tier for troubleshooting data sync issues. Establish framework standards for system audits, database hygiene, user governance, and strict compliance with global data privacy regulations. Design advanced marketing attribution models, analyze ecosystem performance data, and recommend clear opportunities for ongoing structural or campaign optimization. Stay ahead of emerging MarTech platforms, enterprise software updates, and AI capabilities, proactively bringing innovative solutions to client engagements. Author and maintain comprehensive architectural diagrams, operational runbooks, and technical training frameworks for enterprise-level end-users.
Required Qualifications
- 5+ years working in Marketing Operations, Marketing Technology, CRM Consulting, Digital Analytics, or Solutions Architecture
- Proven track record of designing and deploying solutions across one or more enterprise marketing suites
- Deep familiarity across platforms like Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot, Marketo, Braze, Iterable, Bloomreach, or Segment
- Extensive experience working directly with enterprise clients, managing business stakeholders, and presenting technical recommendations to leadership teams
- Deep understanding of digital marketing strategy, lifecycle automation, data models, customer journey mapping, and advanced multi-touch attribution
- Strong familiarity with relational databases, data schemas, webhooks, and APIs
- Hands-on experience with SQL or data transformation tools
- Experience leveraging advanced analytics and BI tools (such as GA4, Adobe Analytics, Looker Studio, Tableau, or Power BI) to drive operational insights
- Excellent organizational and strategic communication skills
- Proven ability to independently manage the technical delivery of multiple complex projects concurrently
Desired Qualifications
- Hands-on experience with SQL or data transformation tools is a significant asset
- Experience leveraging advanced analytics and BI tools (such as GA4, Adobe Analytics, Looker Studio, Tableau, or Power BI) to drive operational insights
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.