Marketing Operations Manager
$70,000–$80,000 year
Hybrid · Dallas, Texas, United States
Job Summary
Marketing Operations Manager to own HubSpot and the subscriber database, drive lifecycle and email marketing, and coordinate multi-channel campaigns to grow a B2B SaaS subscription product. You’ll manage data quality, deduplication, list hygiene, suppression, and deliverability; oversee lifecycle workflows, onboarding, upsell, churn-prevention, and re-engagement; lead end-to-end marketing projects; write compelling copy for emails, landing pages, briefs, and touchpoints; execute campaigns across email, social, and content distribution; collaborate with product, content, and sales on messaging and go-to-market efforts; support webinars, podcasts, and product demos; build marketing materials in Canva or similar tools; and track key metrics to improve campaign effectiveness. Embrace AI-powered tools to improve efficiency and personalization across marketing operations.
Required Qualifications
- 5+ years of marketing experience with demonstrated strength in project management, email marketing, and campaign execution
- Hands-on HubSpot experience including building and managing automation, segmentation, lifecycle/lead management, and reporting within the platform
- Proven experience managing and marketing to large databases with segmentation, data hygiene, deliverability, and data-driven targeting at scale (B2B SaaS or subscription)
- Exceptional copywriting skills for emails, landing pages, campaign briefs, and related touchpoints
- Proven ability to manage multiple projects simultaneously in a fast-paced environment
- Experience with lifecycle and email marketing, including campaign planning, segmentation, and performance analysis
- Comfortable interpreting metrics and translating them into actionable steps
- Strong collaboration and cross-functional communication skills
- Genuine curiosity about real estate/housing industry
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.