Marketing Operations Manager
HybridLisbon, Lisbon, Portugal
Job Summary
Own and manage all ongoing Marketo operations, including campaign builds, program architecture, database health, and platform governance. Define, implement, and maintain lead lifecycle and customer lifecycle frameworks, ensuring accurate stage progression and handoff logic across the full funnel. Own all lead routing and assignment logic, ensuring leads are accurately and efficiently assigned to the correct sales owners in real time. Act as the primary marketing operations partner to the Salesforce Systems and Revenue Technology teams, maintaining sync health and data consistency between platforms. Maintain the integrity and hygiene of the marketing database, including deduplication, enrichment, consent management, and segmentation logic. Build and maintain operational reporting that provides visibility into funnel performance, lead volume, routing accuracy, and system health. Drive compliance with GDPR and regional data privacy requirements as they apply to marketing systems and database management.
Required Qualifications
- 5+ years of hands-on marketing operations experience
- deep expertise in Marketo as the primary MAP
- a proven ability to operate across complex, multi-CRM environments
- Proven experience managing lead lifecycle and customer lifecycle programs within a B2B SaaS or technology environment
- experience navigating legacy CRM systems
- integrating inherited tech stacks resulting from acquisition
- Strong understanding of lead routing and assignment logic
- the operational requirements of both high-velocity and complex enterprise sales motions
- Demonstrated experience with CRM integration — specifically Marketo–Salesforce
- including field mapping, sync management, and troubleshooting
- Comfortable working in close partnership with Salesforce and RevTech teams
- a solid grasp of how marketing and revenue systems interact
- Data-driven mindset with strong analytical capability
- able to translate operational data into clear, actionable insights
- Experience with GDPR and data privacy requirements
- as applied to marketing databases and consent management
- Excellent stakeholder management skills
- the ability to communicate complex operational topics clearly to both technical and commercial audiences
- Comfortable operating in a fast-moving, matrixed global organisation
- with evolving priorities
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.