Marketing Operations Manager
$95,000–$125,000 year
HybridNew York, United States
Job Summary
Operationalize and optimize global campaigns across Marketo and Salesforce, managing segmentation, attribution, QA, and automation improvements. Own email operations org-wide, including lifecycle programs, with a focus on deliverability and performance. Support execution of field programs, webinars, and executive events by managing registration workflows, attendee tracking, and pipeline attribution. Serve as primary Marketo administrator, maintaining database health through enrichment, deduplication, and lead scoring. Build and optimize automation workflows using n8n, Openprise, and Clay to eliminate manual work and integrate emerging AI technologies into repeatable processes. This role is ideal for someone who loves building systems and finding new ways to automate repetitive work within a modern, AI-first marketing organization.
Required Qualifications
- 3+ years of marketing operations experience in a B2B enterprise go-to-market environment
- Deep expertise in Marketo and Salesforce across campaign operations, lead management, and system integrations
- Experience building high-performing email and cross-channel nurture programs, with strong command of deliverability, metrics, and optimization
- A track record of designing and scaling AI-enabled workflows that improve how work gets done across teams or functions
- A demonstrated ability to identify and integrate AI tools that reduce friction and shorten the time from insight to action
- Experience embedding AI into repeatable processes to increase speed, consistency, and output quality at a system level
- Strong project management skills and attention to detail
- An entrepreneurial, self-starter mindset with proactive communication habits
- Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week
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