Marketing Operations Manager
$130,000–$170,000 year
On-siteNew York City, New York, United States
Job Summary
Support the evolution of Coast's attribution and measurement framework by improving data quality, reporting, and operational processes that connect marketing activity to pipeline, revenue, and customer acquisition outcomes. Establish the performance operating system, including executive reporting, monthly business reviews, and cross-functional readouts that provide a clear view of marketing's contribution to growth. Own the integrity of marketing data across Salesforce, Braze, and analytics tools in partnership with RevOps and Data Engineering, while running the operational backbone of the events motion. Deploy AI agents and automation to replace manual workflows for reporting, segmentation, and analysis, leading the technical evaluation and implementation of new marketing tools. This founding hire builds the AI-first operating system behind a high-performing marketing organization, connecting every marketing dollar to pipeline and revenue.
Required Qualifications
- 4–8 years in Marketing Operations, Revenue Operations, Growth Operations, or Performance Marketing — in a role where you owned measurement, not just execution
- Deep experience with attribution, funnel analytics, and performance reporting, including dashboards and executive reporting that drove real business decisions
- A track record of leading complex, technical, cross-functional initiatives from concept through execution, and of navigating ambiguity to drive outcomes
- Strong analytical thinking paired with operational execution — you can both find the insight and ship the system behind it
- An AI-first operator who actively uses AI to generate insights, automate workflows, and challenge manual ways of working
- Salesforce expertise
- Comfort across the rest of our modern GTM stack: Sigma, Braze, Google Analytics, ChiliPiper, Clay, ZoomInfo, Outreach, Smartlead, Unify, Grain, Notion, WordPress, Riverside, and PartnerStack
- New York City based
- Able to be in-office 3–4 days per week
Desired Qualifications
- Experience with attribution, funnel analytics, and performance reporting, including dashboards and executive reporting that drove real business decisions
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