Marketing Operations Manager - 12 month contract
$125,000–$140,000 year
RemoteCanada
Job Summary
Own and execute the account-based marketing strategy by running 1:1 and outbound campaigns against target accounts built with Sales, while prospecting new high-value accounts and mapping decision-makers. Manage the marketing email function by building, segmenting, and sending campaigns to both clients and prospects, and use Salesforce daily for lead engagement, tracking, and reporting. Develop personalized messaging, strategize plays with Sales to generate and close opportunities, and maintain accurate lead records and dashboards. Manage lead lifecycle processes, enrichment tools, and database hygiene, then document processes for a clean handover.
Required Qualifications
- 4+ years of B2B marketing experience
- hands-on ownership of account-based marketing or targeted outbound programs
- Working proficiency in Salesforce: building reports and dashboards, managing campaigns and lists, and tracking leads and opportunities
- Experience running email marketing at scale with a marketing automation platform (e.g., Account Engagement/Pardot, HubSpot, Marketo), including segmentation, QA, and deliverability best practices
- Strong analytical skills: comfortable measuring campaign effectiveness, sizing TAM, and analyzing competitors, then adjusting tactics based on the data
- Sharp copywriting for outbound and client email: clear, concise, and personalized
- Proven track record of close collaboration with Sales teams on shared pipeline goals
- Self-directed and organized: able to ramp quickly into existing programs, manage multiple campaigns at once, and deliver with limited oversight
- Must be legally entitled to work in Canada
- Professional references and completion of a background check will be required for this position
Desired Qualifications
- Salesforce administration experience or certification
- Familiarity with prospecting, enrichment, and intent tools (e.g., ZoomInfo, Apollo, Clay, LinkedIn Sales Navigator, 6sense)
- Experience marketing to technical or niche industries (mining, geoscience, or B2B SaaS with long sales cycles)
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