Marketing Operations Lead
On-siteBengaluru, Karnataka, India
Bengaluru, Karnataka, IndiaOn-siteFull TimeSenior LevelMedium
Full TimeSenior LevelMedium
Job Summary
Administer the HubSpot portal, managing data architecture, property mapping, and third-party integrations. Develop sophisticated lead scoring models to prioritize high-intent prospects and construct multi-touch email nurture sequences guided by behavioral triggers. Automate lead routing and internal notification workflows to ensure a 100% follow-up rate by Sales while monitoring database hygiene for high deliverability. Analyze campaign performance metrics to provide weekly reports on conversion rates and pipeline contribution. Requires 5-8 years of CRM management experience with databases of 50k+ records.
Required Qualifications
- 5 - 8 years of experience in CRM management and marketing automation
- Proven track record of managing databases of 50k+ records with complex segmentation
- Deep understanding of email deliverability, IP warming, and CAN-SPAM/GDPR compliance
Desired Qualifications
- Experience with Salesforce-HubSpot bidirectional syncing
- Proficiency in HTML/CSS for custom email template adjustments
- Experience in B2B SaaS or high-growth startup environments
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