Marketing Operations

Marketing Data & Insights Analyst within Marketing Operations to build data foundations, create dashboards, and deliver actionable insights that drive marketing performance and ROI. Produce dashboards and KPIs to measure campaign effectiveness from top-of-funnel through pipeline and opportunities. Build dashboards and scorecards in Salesforce and BI tools (Power BI, Tableau) to consolidate results across platforms. Forecast marketing spend, revenue impact, and ROI using Salesforce data combined with different source analytics. Deliver actionable insights to influence marketing channel mix, strategy, and budget allocation. Ensure Salesforce campaign and lead source data accuracy and enforce proper tracking across all campaigns. Build and maintain lead and contact data foundations to enable marketing campaign orchestration and automation. Analyze leads, contacts, and accounts to optimize marketing campaign performance. Develop insights and frameworks to support Account-Based Marketing (ABM) strategies for enterprise accounts. Integrate new applications and tools to enhance marketing insights and campaign optimization. Manage data alignment and routing between Field Marketing, Channel Marketing, and Business Development teams. Develop standardized methodologies for performance measurement across platforms. Contribute analyses that support marketing plans and business performance metrics.