Marketing Manager
$60,000–$62,000 year
On-siteDenver, Colorado, United States
Denver, Colorado, United StatesOn-siteFull Time$60,000–$62,000 yearLarge
Full TimeLarge
Job Summary
Manage multi-channel marketing strategies and campaigns supporting membership, fundraising, and community engagement by developing email automation, organic social content, and paid digital media across Google and Meta. Lead the Marketing and Communications team as a resource advisor to executive directors, prioritizing requests and optimizing channel selection based on performance data. Independently manage projects from planning through evaluation, ensuring brand standards are applied across all communications while occasionally providing evening and weekend support for time-sensitive events.
Required Qualifications
- Bachelor's degree in marketing, communications, digital media or a related field
- Minimum of two years of experience managing digital marketing campaigns
- Experience with email marketing and automation
- Experience with organic and paid social media
- Experience with digital advertising
- Experience with audience segmentation
- Experience with campaign optimization
- Experience with email, social media management and paid advertising platforms
- Familiarity with content management systems
- Familiarity with basic HTML
- Working knowledge of GA4 and other digital analytics tools
- Ability to interpret campaign performance
- Ability to recommend improvements
- Excellent writing skills
- Excellent editing skills
- Excellent proofreading skills
- Organization skills
- Project management skills
- Ability to manage multiple priorities independently
- Ability to analyze information
- Ability to exercise professional judgment
- Ability to make recommendations
- Experience with Canva
- Experience with Adobe Creative Cloud
- Experience with CapCut
- Experience with similar design and content creation tools
- Ability to communicate using a computer
- Ability to communicate using a phone/smart device
- Ability to sit
- Ability to reach
- Ability to move around the work environment
- Ability to lift and/or move up to 10 pounds
- Close vision
- Distance vision
- Ability to adjust vision
- Ability to occasionally lift and/or move up to 10 pounds
- Ability to occasionally support for indoor and outdoor community events
- Ability to occasionally support events on evenings and weekends
- Ability to occasionally support time-sensitive communications
- Ability to occasionally provide inclement weather updates
- Ability to demonstrate the YMCA values of caring, honesty, respect and responsibility
- Ability to support communications and workplace practices that foster inclusion and belonging
- Ability to comply with YMCA abuse prevention policies
- Ability to complete screening
- Ability to complete training
- Ability to complete supervision
- Ability to complete reporting requirements
Desired Qualifications
- Experience with Google Tag Manager
- Experience with Google Business Profiles
- Experience with Daxko
- Experience with similar membership/CRM systems
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