Marketing Manager
On-siteBengaluru, Karnataka, India
Job Summary
Drive qualified pipeline generation through integrated B2B marketing campaigns and execute demand generation programs across digital and offline channels. Build and optimize lead nurturing and lifecycle marketing programs to improve funnel conversions while managing marketing-sourced pipeline targets, campaign ROI, and conversion metrics. Identify and target accounts through ABM strategies and collaborate with Sales and Pre-Sales teams to align campaigns with target accounts and business priorities. Manage and optimize multi-channel marketing campaigns including Google Ads, LinkedIn, SEO, AEO, GEO, email, and webinars. Track and analyze campaign performance using CRM and marketing automation platforms such as HubSpot and Salesforce.
Required Qualifications
- 7+ years of experience in B2B marketing, preferably in Cloud, SaaS, Managed Services (MSP), or enterprise technology environments
- Strong expertise in pipeline generation and demand generation marketing
- Hands-on experience with Account-Based Marketing (ABM) for enterprise accounts
- Experience collaborating with Sales and Pre-Sales teams in revenue-focused environments
- Familiarity with cloud ecosystems including AWS, Azure, and GCP
- Experience managing performance marketing initiatives including Google Ads, SEO, AEO, and GEO
- Experience with CRM and marketing automation platforms such as HubSpot and Salesforce
- Strong analytical and data-driven mindset with focus on measurable business outcomes
- Ability to manage multiple campaigns in a fast-paced environment
- Experience working with Google Cloud ecosystem or partner programs
- Familiarity with GTM partnerships and co-marketing initiatives
- Exposure to AI-enabled marketing tools and automation platforms
- Bachelor's or Master's degree in Marketing, Business, Communications, or related field
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