Marketing Manager
$110,000–$140,000 year
On-siteSanta Fe Springs, California, United States
Job Summary
Direct the maintenance of corporate brand guidelines and visual identity systems across digital, print, and regional materials while partnering with cross-functional teams to ensure compliance. Spearhead category and product-focused initiatives by analyzing sales performance, margin trends, and inventory data to drive portfolio optimization and SKU rationalization. Formulate pricing strategies, commercialization plans, and product enhancements by synthesizing consumer insights, market trends, and sensory reviews to shape product direction. Manage complex projects across Marketing, Product Management, Procurement, Sales, and external vendors to transition initiatives from planning to execution, overseeing timelines, deliverables, and stakeholder relationships.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Supply Chain, or a closely related field
- 5 years of experience in marketing, brand management, product marketing, category/portfolio support, or related functions within food, CPG, distribution, retail, or related industries
- Experience supporting cross-functional projects across Marketing, Product Management, Procurement, Sales, Supply Chain, QA, and external vendors
- Experience developing or supporting brand assets, social/digital content, trade show materials, sales tools, or customer-facing marketing programs
- Experience using Excel, Power BI, dashboards, or similar tools to analyze sales, SKUs, margin, or business performance
- Comprehensive understanding of corporate identity systems, brand equity preservation, and cross-channel messaging frameworks
- Familiarity with SKU rationalization, product lifecycle management, margin analysis, inventory complexity, and assortment optimization
- Working knowledge of go-to-market strategies, pricing mechanics, packaging updates, and product launch lifecycles
- Understanding of digital, print, and regional marketing execution, alongside content strategy and social media management
- Basic familiarity with procurement, sales, quality assurance (QA), and supply chain dynamics that impact product availability and commercial timelines
- Proven ability to manage complex, multi-stakeholder initiatives, establish timelines, track deliverables, and drive projects from planning to execution
- Proficiency in evaluating marketing campaign effectiveness, analyzing sales performance, and interpreting market data and KPI metrics
- Strong cross-functional facilitation skills to align internal teams (Product Management, Sales, Procurement, Operations) and direct external vendors or creative agencies
- Skill in translating consumer research, market trends, and sensory/tasting feedback into actionable product positioning and marketing direction
- Strong analytical and business judgment with the ability to interpret sales trends, margin structure, inventory complexity, and basic P&L impact
- Strong communication skills with the ability to summarize discussions, align teams, and translate complex information into clear next steps
- Ability to think strategically about portfolio growth and brand vision while maintaining a strong grasp of day-to-day tactical execution
- Capacity to navigate overlapping priorities, shifting project timelines, and diverse stakeholder requirements across multiple departments
- Ability to synthesize complex business data (margins, inventory, sales trends) to recommend and execute clear portfolio optimizations
- Ability to build and sustain collaborative working relationships with internal partners and external creative or production vendors
- Solid understanding of food industry dynamics, including consumer trends, Asian food categories, operational constraints, and supply chain impact
- Must be authorized to work in the United States on a full-time basis for any employer
- Principals only
- Pre-employment Drug testing is required
- Marketing projects may require on-call availability, including weekends, early mornings, evenings, and holidays
- Managers may be required to travel domestically or internationally for business purposes
Desired Qualifications
- Familiarity with food packaging, labeling, product evaluation, sensory testing, or commercialization processes preferred
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