Marketing Manager
On-sitePasig City, Metro Manila, Philippines
Job Summary
Develop and execute marketing strategies to promote Wellness PRO's carried brands and products across print, digital, and video channels. Manage an internal team to craft promotional messaging, drive sales, and distribute campaigns while analyzing customer insights and market trends to build successful go-to-market strategies. Create creative briefs, conceptualize multichannel campaigns, and partner with email and performance teams to design lead-nurturing tactics. Establish budget guidelines, gather market insights to inform outreach, and optimize initiatives based on tracking and analytics reporting. Present final deliverables to senior leaders and communicate marketing programs and strategies to internal and external teams.
Required Qualifications
- Proven success in developing marketing plans and campaigns
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
Desired Qualifications
- Bachelor's degree (or equivalent) in marketing, business, or related field
- Proficiency with online marketing and social media strategy
- Proven success in designing interactive applications and networking platforms
- Willingness to travel
- Established contacts in media
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