Marketing Manager
$140,000–$160,000 year
On-siteTampa, Florida, United States
Job Summary
Own the full marketing budget, including allocation across channels, monthly pacing, and accountability for the return on every dollar spent. Build and execute the annual marketing strategy across paid search, paid social, direct mail, events, and all digital channels while managing third-party agencies and vendors. Serve as the resident expert on brand, digital marketing, and local SEO, driving lead generation and conversion with weekly reporting to the President. Lead the marketing team as the function scales, beginning with the hire of a marketing analyst, and partner closely with Sales and Operations to align demand generation with installation capacity. Develop marketing processes, document best practices, and share learnings with peers across the Mosaic portfolio to support continuous improvement.
Required Qualifications
- Bachelor's degree in Marketing, Marketing Management, Business or related field
- 5+ years of progressive marketing experience with demonstrated depth across brand, demand generation, digital marketing, and communications
- Experience in residential services, home improvement, real estate, retail, or hospitality
- 2+ years of leadership experience leading cross-functional initiatives, agency partners, projects, or people
- Experience developing and executing integrated marketing strategies while managing budgets, agencies, and marketing performance
- Demonstrated ability to build trusted relationships and influence cross-functional stakeholders across Sales, Operations, Customer Experience, and external partners
- Strong written and verbal communication skills: able to brief an agency, present performance to ownership, and write copy that speaks to a homeowner
- A collaborative operator who works shoulder to shoulder with sales and operations, and who brings a forward thinking, growth minded approach
- On site at our Tampa, Florida office
Desired Qualifications
- Preferred: business to consumer marketing experience and familiarity with HubSpot or a comparable CRM
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