Marketing Manager
On-siteCanton, Massachusetts, United States
Job Summary
Build and execute multi-channel marketing plans for sales and hospitality initiatives across taprooms, restaurants, e-commerce, and wholesale operations. Direct and coach the Social Media & Content Specialist, reviewing content calendars and creative output to align with campaign goals. Serve as the primary contact for press inquiries, pitching stories and product launches, and tracking media coverage. Coordinate merchandise and new product drop launches, manage venue materials and wholesale sales enablement tools, and oversee loyalty platform operations and scheduled email campaigns. Create e-commerce sales plans for beer, spirits, and merchandise; deploy guest feedback surveys to collect satisfaction metrics; and monitor performance data to refine future tactical planning.
Required Qualifications
- 3–7 years of marketing experience
- Demonstrated experience managing direct reports or delegating tasks to creative/digital team members
- Hands-on experience with loyalty platforms, email marketing software, Google Business management, and basic customer feedback/survey tools
- Exceptional project management and operational execution skills
- Solid copywriting and visual sensibility
- Strong collaborative mindset
- High attention to detail
Desired Qualifications
- preferably in hospitality, craft beverage, CPG, or event production
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