Marketing Manager, Toy Marketing
$110,000–$125,000 year
On-site · East Aurora, New York, United States
Job Summary
Marketing Manager for the Fisher-Price Infant business; lead infant toy portfolio strategy, pricing, and global marketing initiatives in collaboration with Senior Marketing Manager. Responsibilities include developing toy strategy by segment, managing pricing architecture, creating 3–5 year product roadmaps, owning consumer insights and infant toy usage patterns, leading product development from concept to shelf with design/engineering/packaging, partnering with leadership and regional teams to align global strategies, driving toy category P&L, monitoring trends and opportunities, and coaching the Associate Marketing Manager to execute key initiatives. Skills emphasized include brand/product marketing, pricing/forecasting, cross-functional collaboration, retail and e-commerce distribution, financial acumen, storytelling/presentations, and strong analytical capabilities.
Required Qualifications
- 6+ years (4 years with MBA) experience in brand marketing (on brand or agency side) or franchise management/marketing
- Project management experience
- Experience in category management, product marketing, or product development
- Experience partnering with design, engineering, and manufacturing teams
- Background in CPG or toy companies, ideally with exposure to retail buyer dynamics
- Strong quantitative/financial skills (forecasting, pricing, SKU productivity analysis)
- Product strategy & roadmap experience
- Retail/channel knowledge including mass, specialty, and e-commerce distribution strategies
- Business & financial management with SKU productivity and margin targets
- Financial acumen with experience managing financial targets at brand/category level
- Excellent communication skills (storytelling, presentations)
- Proficiency in PowerPoint, Outlook, Word, Excel
- Growth mindset and continuous learning
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