Marketing Manager
$80,000–$90,000 year
On-siteDeerfield Beach, Florida, United States
Job Summary
Develop and execute integrated marketing initiatives that increase brand awareness, generate qualified leads, and support enrollment growth across The Learning Experience's network of early childhood education centers. Manage strategies across the full enrollment funnel, from initial awareness through tour and conversion, while partnering with center and enrollment teams to improve lead-to-enrollment rates. Create conversion-focused messaging, scripts, and content for email, SMS, social media, and digital channels, supported by rigorous analysis of campaign KPIs and customer behavior data to optimize performance.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field
- 3+ years of marketing experience, including experience with digital marketing, demand generation, customer acquisition, or lifecycle marketing
- Experience managing marketing initiatives across multiple channels
- Demonstrated ability to analyze marketing performance, conversion data, and KPIs
- Experience with CRM, email marketing, or marketing automation platforms
- Strong writing, editing, and content development skills
- Experience with social media management and content strategy
- Strong project management and organizational skills
- Ability to manage multiple campaigns and priorities in a fast-paced environment
- Excellent communication and cross-functional collaboration skills
Desired Qualifications
- Multi-location, franchise, education, childcare, consumer services, or other location-based business experience
- Lead nurturing and customer lifecycle marketing
- Local or community marketing
- Marketing automation and CRM platforms
- Social media content creation and editorial calendar management
- A/B testing, conversion optimization, and marketing analytics
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