Marketing Manager - Technical
$85,000–$105,000 year
On-site · Amherst, New York, United States
Job Summary
As a Marketing Manager for the dental laboratory portfolio, drive growth, increase brand awareness, manage product life cycles, and support sales teams. Responsibilities include leading product marketing strategy, driving product launch planning, developing marketing budgets, and analyzing campaign performance. Collaborate across teams to integrate customer insights, conduct market research, and develop messaging strategies. Candidates are expected to have a Bachelor's degree in relevant fields with a preference for an MBA and at least 5 years of experience in the medical device industry, strong financial acumen, and skills in project management.
Required Qualifications
- Bachelor's degree (BS or BA) in Marketing, Business, Management, or related field
- Minimum 5+ years’ experience in medical device industry preferred
Desired Qualifications
- Master's degree preferred (MBA or relevant concentration)
- Strong financial and business acumen; ability to interpret sales, forecasting, and profitability metrics
- Demonstrated experience with product launches, marketing planning, and cross-functional project management
- Excellent communication, analytical, and interpersonal skills
- Proficient in Microsoft Office Suite and CRM/marketing automation platforms
- Ability to travel (domestic and international) as needed (approx. 20–30%)
Additional Requirements
- Candidates must be legally authorized to work in the United States on a permanent basis
- This position is not eligible for employer-based visa sponsorship now or in the future
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