Marketing Manager (Swedish Speaker)
HybridSliema, Tas-Sliema, Malta
Job Summary
Own the marketing strategy for the Swedish market, aligning local priorities with overall business objectives and commercial targets. Define and monitor key KPIs including customer acquisition, conversion rates, and retention while managing the local budget for maximum ROI. Develop and execute integrated marketing plans across brand, performance, CRM, and partnerships, ensuring full compliance with Swedish advertising regulations and responsible gaming requirements. Lead campaign planning and localization to resonate with Swedish audiences, collaborating with HQ teams to optimize product positioning and customer experience. Prepare business reviews and strategic recommendations for senior management while monitoring competitor activity and industry trends.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration or a related field
- 5+ years of experience in a marketing leadership role with a proven track record of driving commercial growth
- Strong understanding of the Swedish market, consumer behaviour and media landscape
- Proven experience managing integrated marketing campaigns across both online and offline channels
- Strong commercial acumen with the ability to translate business objectives into effective marketing strategies
- Excellent analytical skills and a data-driven approach to decision making
- Experience managing marketing budgets and delivering measurable commercial results
- Ability to work effectively with cross-functional teams across multiple locations and cultures
- Strong communication, stakeholder management and project management skills
- Fluency in Swedish and English, both written and spoken
Desired Qualifications
- Experience in online gaming, sports betting, digital entertainment or another highly regulated industry
- Previous experience in the online betting or iGaming industry
- Experience working within regulated markets
- Experience managing external agencies and strategic partnerships
- Knowledge of responsible gaming principles and regulatory marketing frameworks
- Passion for sports, gaming and digital entertainment
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