Marketing Manager
HybridCottage Grove, Wisconsin, United States
Job Summary
Develop and execute integrated marketing strategies that drive membership growth, product adoption, and brand awareness across multiple channels. Deliver campaigns on time and within budget while leveraging data insights to evaluate performance and optimize effectiveness. Collaborate with cross-functional teams to align initiatives with organizational objectives and manage resources, including vendor relationships and campaign budgets, from concept through execution. Lead and empower teams through coaching and strategic direction to ensure measurable results and strong business partnerships.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field
- 5+ years of marketing experience, preferably within financial services or a related industry
- Experience leading marketing campaigns and managing projects, teams, and cross-functional partnerships
- Strong knowledge of marketing strategy, digital marketing, campaign measurement, and analytics
- Demonstrated success developing, executing, and measuring integrated marketing initiatives across multiple channels
- Excellent communication, project management, organizational, and relationship-building skills
- Proficiency with marketing automation platforms, CRM systems, and analytics tools
- Ability to thrive in a fast-paced environment while balancing multiple priorities and deadlines
- Travel to branches requires exposure to outdoor and traffic conditions
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