Marketing Manager, Stratafix
$102,000–$177,100 year
Hybrid · Raritan, New Jersey, United States
Job Summary
Marketing Manager, Stratafix at Johnson & Johnson within the MedTech Surgery group, based at the Raritan, NJ site. Lead portfolio strategy and end-to-end brand management for the Stratafix portfolio in the US market; develop and implement growth strategies, commercialization tactics, and cross-functional alignment to achieve business objectives. Own brand strategy deliverables including value proposition, segmentation/targeting/positioning, messaging, portfolio strategy, and pricing. Create and execute promotional programs (professional education, selling initiatives, contracting solutions, conventions, digital strategy, media plan) and collaborate with Field Sales by delivering sales enablement tools, training, and educational resources. Engage with customers, KOLs, and external partners to inform strategy; monitor budget and promotional effectiveness; work with agencies and cross-functional teams; drive financial plan objectives (revenue, share, pricing). Ensure compliance with region-specific requirements and company policies. Required: Bachelor’s Degree; 6+ years of relevant business experience; strong analytical and strategic-thinking capabilities; strong communication and relationship-building skills; healthcare/medical device knowledge preferred; travel up to 35%.
Required Qualifications
- A minimum of a Bachelor’s Degree is required
- An advanced degree is preferred
- A minimum of 6 years relevant business experience is required
- Sales experience is preferred
- Marketing experience is preferred
- Demonstrated analytical strength is required
- Demonstrated strategic thinking is required
- Wound Closure expertise preferred
- Ability to build leadership relationships and influence in a highly matrixed organization is required
- Excellent communication, presentation skills, and influencing skills to engage collaborators at all levels within the organization is required
- Ability to effectively build and foster relationships with both the sales organization and customers is required
- Creative content creation skills with the ability to develop engaging and impactful marketing materials is preferred
- Demonstrated experience developing and leveraging customer insights is preferred
- Demonstrated ability to successfully build and execute a marketing plan is preferred
- Experience building Digital/Omnichannel campaigns preferred
- This position will require up to 35% travel
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