Marketing Manager - South East Asia
On-siteSingapore, Singapore
Job Summary
Develop comprehensive marketing plans and execute multi-channel campaigns spanning digital, content, events, and ABM across Southeast Asia markets including Singapore, Indonesia, Thailand, Malaysia, Vietnam, and the Philippines. Lead go-to-market strategies for product launches, conduct competitive analysis, and translate complex technology solutions into compelling value propositions for enterprise and technical audiences. Manage budgets, oversee vendor relationships, and define KPIs to drive revenue growth and pipeline contribution while ensuring consistent brand positioning and compliance with regional regulations. Lead and mentor a high-performing marketing team to foster a collaborative culture focused on innovation and regional business objectives.
Required Qualifications
- Is goal-oriented and enthusiastic
- is energized by challenges
- has a strong work ethic
- has a positive, can-do attitude
- Ability to solve difficult problems
- develops creative solutions
- ability to identify key issues/problems through analysis and questions
- attacks problems systematically
- sees non-obvious relationships
- Strong understanding of digital marketing
- demand generation
- marketing automation
- Ability to translate technical concepts into clear, customer-focused messaging
- Excellent cross-functional collaboration
- stakeholder management skills
- Analytical mindset
- proficiency in marketing metrics and reporting
- Strong project management
- organizational capabilities
- Proven experience in marketing communications
- creating and executing integrated marketing campaigns
- programs
- brand development
- performance reporting
- Proven experience in managing marketing agencies relationships
- PR agencies
- design agencies
- Marketing or Business Degree
- 10+ years prior experience in a comparable marketing role
- marketing communication for software technology
- Experience in B2B technology marketing
- preferably in a global or matrixed organization
- Willingness to travel
Desired Qualifications
- Ability to collaborate effectively with people of comparable talents and different strengths
- handles conflict constructively
- willing to pitch in and do the mundane things that need to be done
- treats people at all levels and all roles with respect
- Committed to tasks
- adhering to time-line
- ability to balance multiple tasks simultaneously
- without details falling through the cracks
- has high standards for thoroughness
- completeness and accuracy
- Ability to handle changes in direction
- work priorities with ease
- is positive and level-headed under pressure
- adaptable
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