Marketing Manager

Develop and execute inbound digital campaigns that generate qualified CAS leads for the sales team. Manage paid ads, paid social, retargeting, landing pages, organic social, email nurturing, and lead capture strategies. Own HubSpot campaign setup, tracking, workflows, attribution, and reporting. Build dashboards and report on campaign performance, lead quality, conversions, pipeline influence, and ROI. Manage and coordinate third-party website and SEO vendors to ensure CAS digital content, landing pages, messaging, visuals, and user experience remain current, aligned with campaign goals, and optimized for lead generation. Develop industry-specific messaging and campaigns based on ideal client profiles and buyer pain points. Manage CAS technology partner relationships and identify co-marketing opportunities including sponsorships, webinars, joint campaigns, and conferences. Create and manage CAS marketing materials, including brochures, one-pagers, pitch decks, web copy, and sales enablement content. Lead the development of case studies and client success stories. Track and coordinate speaking opportunities, conference participation, webinars, and presentation preparation. Ensure all materials align with firm brand standards and messaging.