Marketing Manager
On-site · Naples, Florida, United States
Job Summary
Marketing Manager at Skin Wellness Physicians is responsible for developing and executing marketing strategies to promote the cosmetic/aesthetic and medical dermatology services offered by the practice. The role covers brand management, digital marketing, patient engagement, and event planning to drive growth in cosmetic/aesthetic and medical segments. The position involves creating comprehensive marketing plans for both cosmetic and medical services, managing the practice’s online presence (website, social media, email marketing, SEO), developing content for social media and newsletters, managing online advertising campaigns, maintaining marketing materials, ensuring brand consistency, and coordinating patient promotional programs and events. The role requires collaboration with management, analytics and reporting on campaign performance, and budget management. Qualifications include a Bachelor’s degree (or related field) plus preferred advanced training in digital/healthcare marketing, and prior experience in healthcare or cosmetic marketing, with strong analytical, communication, and project-management skills.
Required Qualifications
- Previous experience in marketing required, preferably within the healthcare or cosmetic/aesthetic industry.
- Proficiency in marketing software and tools, such as Google Analytics, social media management platforms, and CRM systems.
- Strong knowledge of marketing principles, digital marketing tools, and social media platforms.
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