Marketing Manager, Seymour
$122,000–$128,000 year
On-siteDarlington, Western Australia, Australia
Job Summary
Develop and implement strategic marketing and audience development plans, leading integrated campaigns across digital, social, media, partnerships, and traditional channels. Manage the Seymour Centre brand and engagement strategy while overseeing marketing budgets, reporting, and campaign performance. Lead a team of four in the marketing, box office, and ticketing functions, driving the effective use of ticketing and CRM systems to maximize revenue. Build and maintain relationships with artists, producers, venue hirers, and industry stakeholders. Analyze audience insights and industry trends to inform future strategy. This role reports to the Artistic Director and requires evening and weekend work to support performances and special events.
Required Qualifications
- Extensive marketing experience within the arts, entertainment or live events industry
- Strong strategic marketing capability with the ability to see the bigger picture and translate ideas into action
- Proven experience developing and delivering successful integrated marketing campaigns
- Outstanding leadership skills and experience managing and developing teams
- Confidence in making decisions, solving problems and driving initiatives independently
- A forward-thinking approach with the ability to identify opportunities and embrace innovation
- A flexible and adaptable mindset, with the ability to respond effectively to changing priorities and operational demands
- Experience using ticketing and CRM systems to enhance audience engagement and customer experience
- Sponsorship / work rights for Australia
- Unrestricted work rights in Australia for the duration of this employment
- Must be able to work evening and weekend shifts
- Must be available for weekend work
- Must be available for evening work
- Must be able to work 38 hours per week
- Must be able to lead a team of four
- Must be able to oversee marketing budgets, reporting and campaign performance
- Must be able to manage and strengthen the Seymour Centre brand and audience engagement strategy
- Must be able to develop and implement strategic marketing and audience development plans
- Must be able to lead integrated campaigns across digital, social, media, partnerships and traditional channels
- Must be able to build and maintain strong relationships with artists, producers, venue hirers, industry partners and stakeholders
- Must be able to analyse audience insights, industry trends and campaign performance to inform future strategy and decision-making
- Must be able to complete all role required pre-employment or background checks
- Must be able to maintain all relevant clearances and background check requirements
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