Marketing Manager (Senior)
On-siteSeoul, Seoul, South Korea
Job Summary
Own the end-to-end B2B demand generation strategy across paid, organic, and event channels, planning and optimizing multi-channel campaigns including paid search/social, SEO, webinars, ABM, and email nurture. Build and manage the marketing funnel by defining MQL/PQL criteria, tracking conversion rates, and optimizing for pipeline contribution while partnering with Sales and Revenue teams to ensure lead conversion. Execute content strategy supporting the buyer journey by producing blog posts, case studies, and whitepapers, coordinating with SMEs and agencies to scale output for key verticals like automotive and fintech. Manage marketing budget allocation with a focus on ROI and cost-per-acquisition, maintaining analytics and attribution reporting on pipeline impact. Report to the Head of Growth and collaborate with Product Marketing and regional colleagues across Global, Korea, China, and Japan.
Required Qualifications
- 5+ years of B2B SaaS marketing experience
- at least 3 years focused on demand generation
- Proven track record of building and scaling demand gen programs that contributed to measurable pipeline and revenue
- Hands-on experience with 2+ of the following: webinars/events, ABM, email nurture, paid search/social (Google Ads, LinkedIn Ads), SEO
- Direct or indirect experience planning and managing a content marketing program (strategy + production coordination)
- Strong analytical skills — comfortable with marketing funnel metrics, attribution, and data-driven decision-making
- Professional working proficiency in English
- Native or bilingual Korean proficiency
Desired Qualifications
- Experience with marketing automation and CRM tools
- Experience marketing to developers, designers, or technical audiences
- Experience at a PLG (product-led growth) company
- Experience in a global SaaS company
- Team lead or mentoring experience
- Familiarity with product marketing — positioning, messaging, competitive analysis
- Experience with data visualization/analytics tools (Amplitude, Google Analytics, Lightdash)
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