Marketing Manager
On-siteTampa, Florida, United States or Birmingham, Alabama, United States
Job Summary
Lead campaign setup, email builds, and lead imports while serving as the subject matter expert for sales and marketing technology platforms. Manage system configuration, user support, training, and licensing for tools like ZoomInfo and Marketo. Leverage data, intent signals, and account insights to support demand generation, ABM, and business development initiatives. Automate data cleansing, standardization, and duplicate prevention to maintain database integrity. Build and maintain dashboards and custom reports to provide visibility into pipeline performance, proposal activity, and key business metrics. Collaborate with Sales, Marketing, IT, and corporate teams to optimize workflows and implement improvements.
Required Qualifications
- Background in Sales Operations, Marketing Operations, CRM Administration, or a related business operations role
- Hands-on administration of ZoomInfo or a similar sales intelligence platform
- Knowledge of CRM data management, cleansing, and governance best practices
- Familiarity with marketing automation platforms and email campaign execution
- Ability to build and maintain reports, dashboards, and performance metrics
- Salesforce or other CRM platform proficiency, including data governance best practices
- Experience leveraging ZoomInfo for prospecting, enrichment, account intelligence, and ABM initiatives
- Working knowledge of marketing automation platforms (Marketo preferred)
- Experience executing and tracking marketing campaigns
- Basic HTML knowledge
- Strong analytical, organizational, and problem-solving skills
- Ability to manage multiple priorities in a fast-paced environment
- Excellent written and verbal communication skills
- Customer-service mindset with the ability to support and train cross-functional teams
- Proficiency in Microsoft Excel and PowerPoint
Desired Qualifications
- Exposure to demand generation or business development initiatives preferred
- Understanding of B2B marketing principles and campaign strategies
- Experience with Validity DemandTools or comparable data quality solutions
- Marketo certifications
- Experience with Salesforce Flow or automation tools
- Experience with Power BI, Tableau, or other business intelligence platforms
- Knowledge of HTML for email editing
- Experience supporting account-based marketing (ABM) programs
- Familiarity with API integrations and marketing technology ecosystems
- Experience working with enterprise sales organizations
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