Marketing Manager
On-sitePlymouth, Minnesota, United States
Job Summary
Own SeaChange's marketing plans, priorities, and execution while managing projects across leadership, sales, external partners, and vendors. Lead campaign planning in partnership with sales and agency partners to develop thought leadership, customer stories, social media content, and messaging that reflects the brand voice. Partner with sales to create resources supporting prospect engagement and coordinate creative physical and digital brand experiences including direct mail, product kits, and seasonal campaigns. Plan and manage presence at trade shows, industry conferences, and client events, ensuring activities reinforce the brand and solutions. Maintain and optimize website content, SEO initiatives, and digital marketing efforts while monitoring KPIs and using data to inform future decisions. Requires 4+ years of B2B marketing experience, strong project management skills, and proficiency in HubSpot; full-time role with competitive benefits including 401K matching and PTO.
Required Qualifications
- A minimum of 4 years of experience or more with progressive B2B marketing experience
- Strong project management, organization, prioritization, and business judgment
- Excellent writing, communication, and content development abilities
- Experience supporting sales organizations and business growth initiatives
- Ability to manage stakeholders, external partners, and competing priorities
- Analytical mindset with the ability to use data to support decisions
- Ability to work independently, make decisions, and move work forward without continual direction from a marketing leader
Desired Qualifications
- Experience with HubSpot, marketing automation, and reporting tools preferred
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