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ScaleinafricaPosted 3 months ago

Marketing Manager

On-siteLagos, Lagos, Nigeria

Full TimeSenior LevelStartup

Job Summary

Craft and execute marketing strategies for the organization while managing team operations and identifying opportunities in local and international target markets. Develop unconventional approaches to penetrate key markets, increase revenue, and grow a new customer base for Alara and Nok. Generate weekly website activations, source partners, and coordinate special projects like launch parties and trade shows. Manage budgets, prepare reports, and ensure the ALARA brand remains at the cutting edge of digital innovation through visual direction and cross-departmental alignment.

Required Qualifications

  • Expert knowledge in traditional and digital marketing and communications
  • Must be proficient with MS Office, Google Workspace
  • Knowledge of marketing principles, best practices, and procedures
  • Ability to draw up a monthly, quarterly, and annual budget
  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication skills
  • Excellent organizational and time management skills
  • Strong project management skills
  • BSc/HND in Marketing, Business Management, or any other relevant field
  • At least 5-7 years of marketing experience
  • Must possess the ability to make sound judgments
  • Must enjoy working with data, particularly figures
  • Must be a critical thinker
  • Must be detail-oriented
  • Must have a proactive attitude
  • Must be passionate about disruption
  • Must be interested in fashion, art, and culture
  • Must demonstrate the ability to leverage their existing networks/connections

Desired Qualifications

  • Professional certification will be an added advantage

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