Marketing Manager
$122,250–$176,583 year
On-siteCambridge, Massachusetts, United States
Job Summary
Execute patient marketing campaigns and omnichannel HCP engagement strategies for efdoralprin alfa, managing the global FIND execution program and patient support roll-outs. Coordinate cross-functional inputs to ensure compliant, locally relevant messaging while tracking KPIs for patient journey outcomes. Support the Marketing Director in deploying branded and unbranded initiatives, adapting global assets for US and EU markets, and managing agency relationships across multiple work streams. Gather market insights to refine brand differentiation and share findings with senior leadership for strategic action.
Required Qualifications
- 4+ years of marketing experience with exposure to both HCP and patient marketing in pharmaceutical / biotech or medical devices industries
- Experience with omnichannel and digital marketing execution
- Bachelor's degree
- Understanding of promotional regulations and compliance requirements (branded and unbranded)
Desired Qualifications
- Experience working with US and/or EU country teams
- Some exposure to rare disease, specialty care, or launch environments
- Experience supporting patient finding/identification (FIND) programs or disease awareness campaigns
- Science or healthcare background
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