Marketing Manager, SaaS
$95,000–$115,000 year
HybridSalt Lake City, Utah, United States
Job Summary
Drive demand and pipeline growth for Xplor's Laundry SaaS by optimizing demand generation channels, executing lifecycle campaigns for up-sell and cross-sell, and managing product marketing and content programs. Own the marketing vision, budget, and plan for the North American market while partnering with Product and Sales to shape go-to-market strategy and roadmap priorities. Lead internal stakeholders and agency partners to deliver against commercial targets, mentor marketing specialists, and continuously improve marketing efficiency by lowering CAC and campaign ROI. Report funnel performance using clear KPIs including MQLs, pipeline contribution, and payback period to hold the plan accountable.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred; equivalent experience considered
- 5+ years of experience in marketing roles at a B2B SaaS technology company, with budget ownership
- Experience marketing SaaS products in an SMB vertical
- Proven record of accomplishment in driving sustained SaaS pipeline and revenue growth
- Proven record of using lifecycle and retention campaigns to reduce SaaS churn and lift NDR
- Proven record of improving marketing efficiency, resulting in lower SaaS CAC, faster payback and stronger campaign ROI
- Experience running SaaS demand generation, product marketing and content programs end to end
- Experience scaling SaaS marketing programs and the operating cadence behind them
- Team player with focus on relationship building and influencing across business boundaries
- The ability to motivate cross-functional partners in Sales, Product and Customer Success, and work in a matrixed organization
- Strong track-record of developing marketing talent and managing agency or vendor partners
- Demonstrated experience in building customer centric messaging grounded in SaaS buyer research
- Ability to manage multiple campaigns, launches and priorities simultaneously in a fast-paced SaaS environment
- Hands-on operator and a strong strategic thinker, comfortable in the SaaS marketing tech stack
- Proven track record of clear communications with senior stakeholders and across cross-functional teams
- Proven experience in data-driven decision-making using SaaS funnel KPIs and campaign metrics
- Ability to work in a hybrid model and willing to spend time in the Draper, Utah office to build a strong SaaS marketing culture
- To be considered for employment, you must be legally authorized to work in the country you're applying for
- Location: Salt Lake City or Mountain Time Zone
Desired Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred; equivalent experience considered
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